2019
Melanin Cake
Identity + Packaging
Brand Identity Designer
Melanin Cake is a slice of self-care delight. The client needed a brand identity design and packaging that reflected the organic, feminine touch of mother nature
How to make organic look chic
Identity design
Art Direction
Packaging
The overall design aesthetic used for the logo design and creative visual assets were centred around natural and organic shapes coupled with a clean look and feel
Melanin Cake is organically produced in Kenya by the local women who have decades of expertise and a whole lot of passion for building their communities by creating generational wealth and skills
A classy logotype with a bit of organic contours
Two contrasting typefaces were chosen for both their aesthetic appeal and readability at small scales.
Neutral colours with a pop of zest that inspire calm serenity with a touch of revitilization
With a focus on environmental sustainability, the packaging for Melanin Cake body butter utilized recycled glass jars packaged in compostable cardboard boxing
I'm currently seeking a new opportunity to work with an organisation whose brand identity and presence exists to better humankind and our planet.
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